Blizzard today revealed details on an exciting new update heading to the world of Azeroth with the announcement of a new method of paying for subscription time and purchasing in-game gold, the WoW Token. The WoW Token will be a new in-game item in World of Warcraft that will act as a new means of exchanging gold and game time between accounts and other players.
Players will be able to buy WoW Tokens through the premium store in-game and then sell it on the Auction House for gold at the current going rate. When a player purchases WoW Tokens from the Auction House it becomes Soulbound and can be redeemed for 30 days of subscription time. Not only does this provide a new method of purchasing game time but it’s also sure to help in the fight against the constantly growing gold selling market.
Source: Official Website