Activision’s profits are soaring towards the end of 2014 as the award-winning publishers release their quarterly earnings report, highlighting Destiny as one of their many successes for the year thus far. A staggering 9.5 million registered players enjoy Destiny for an average of 3 hours a day while the console release of Diablo III Ultimate Evil Edition also performed far beyond expectations. One also cannot ignore the surge in new subscribers for Blizzard’s flagship title approaching the release of Warlords of Draenor.
According to the report, digital sales accounted for nearly 75% of all of Activision’s sales in 2014.
“In addition to new content releases of Skylanders Trap Team and Call of Duty: Advanced Warfare, next week Blizzard Entertainment plans to launch World of Warcraft: Warlords of Draenor. Today, we have some of the most important franchises in entertainment and we expect to continue growing our product portfolio in 2015 with two additional franchises — Call of Duty Online, which we expect will enter an unlimited beta test, including virtual item sales, in China during the first quarter, and Blizzard Entertainment’s Heroes of the Storm. Looking ahead, we have more opportunities than ever before to fuel our growth by creating great content using new platforms and business models while also expanding into new geographies. We are embracing all of these growth opportunities with the same commitment to excellence that we have demonstrated over the past 23 years.”
Bobby Kotick, Chief Executive Officer of Activision Blizzard
With the endless revenue potential surrounding Call of Duty Online and Heroes of the Storm, this quarters financial success could be a sign of things to come as Activision lead the way into 2015.