Beginning today, and going through all the way until Sunday, there will be some limited-time discounts on your favorite items in the Gem Store within Guild Wars 2.
ArenaNet has decided to hold a Black Friday Sale for the duration of the weekend. On each day of the holiday weekend, there will be various items that will be sold at a discount of up to 70% off. The discounts will only last up to 24 hours. There is no way one is able to see in advance as to what is on sale, and players will have to log in each day and press the “O” key to see exactly what has been marked down.
There hasn’t been any mention of new items being released during this holiday weekend.