Destiny On The Way To Becoming Next Billion Dollar IP

One of the most hyped games of this generation has done what many said it couldn’t, it delivered. Bungie’s highly anticipated online FPS game, Destiny, is the most pre-ordered new IP in video-game history and less than 24 hours after release, it has become the biggest selling new video game franchise launch in our industry.

According to figures released by Activision Publishing earlier today, Bungie’s Destiny has shipped more than $500 million worth of units to retail stores and first parties worldwide as of day one.

“Based on extraordinary audience demand, retail and first party orders worldwide have exceeded $500 million for
Destiny,” said Bobby Kotick, CEO of Activision Blizzard.
“This industry milestone marks another blockbuster success for our
company and demonstrates our unique ability to create some of the most
successful entertainment franchises in the world. 
The success of Destiny, along with the recent introduction of Blizzard Entertainment’s
Hearthstone, is further validation of our unique capabilities to create great entertainment franchises from the ground up.”  

Destiny launched to an unprecedented reception with over 11,000 midnight launches across the globe as fans in over 178 countries flocked to local stores to pick up their copy.

“Since the beginning, we’ve been confident that our investment and belief in
Destiny would pay off. But not many people believed we’d
be able to say it did so on day one,” said Eric Hirshberg, CEO of
Activision Publishing. “Destiny is officially the biggest new franchise launch in our industry’s history.
It’s also the highest-selling day one digital console release in history. We have more confidence than ever that
Destiny will become one of the iconic franchises of this
generation and Activision’s next billion dollar brand. Most importantly,
it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team
and partners who helped make this happen; most importantly, our partners at Bungie.”

Source: Press Release

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