Five Things EA Needs to To do Improve its Image
It’s no great secret that Electronic Arts holds the dubious honor of being the most hated organization in the games industry – perhaps even in North America. Most of you probably have your own gripes about how EA tends to do business. You’ve seen what they’re doing to so many of the great developers they acquire, you’ve witnessed how their short-term, profit-driven outlook is steadily corroding all their best franchises. Yet you can’t help but watch – like you’re seeing a train-wreck in slow motion.